On the Couch with M&M | Purple Lessons

Welcome to this weeks episode of ‘On the Couch with M&M.’

The Purplebricks model was introduced to the Australian market some three years ago with claims that it was set to ‘shake it up,’ disrupt the status quo and bring a ‘fairer’ option for consumers.

After investing millions of dollars in promoting the brand and setting infrastructure in place, Purplebricks announced that the company was closing its operations in Australia due to continual financial losses & difficult market conditions.

What happened?

There has been a lot of commentary since Purplebricks entered our market, from both sides of the fence, and even more so since their announcement to exit Australia

In this episode, Manos & Maria discuss what they believe contributed to the closure of Purplebricks and the lessons we can all learn from their journey.

As always, we hope you enjoy this weeks episode, welcome your comments & feedback and please share/tag a friend or colleague you think may benefit from the content.

Thank you, M&M.