In this episode we wanted to explicitly focus on the psychology of uncertainty. Therefore we are very pleased to welcome Noelle Dye. She is co-founder of the strategy and innovation unit at the legendary design firm Continuum, where she helped co-create, amongst many other products and services, the Swiffer for Proctor and Gamble which is now become a half-billion dollar brand in fifteen countries. And more recently as a leadership coach she asks startup founders and executives the tough questions that need to be asked. In other words she has spent her life guiding people through the fog of uncertainty, and so I wanted to talk to about the psychology of uncertainty given that we are all staring into the void of an unknown future right now in so many different ways. We talked about the typical emotional responses to uncertainty, and how they manifest themselves into action or inaction? We also discussed a variety of tactics for navigating uncertainty and turning it into something to be embraced. So I started out by asking her why do we even need certainty in the first place?  https://www.linkedin.com/in/noelledye/ https://www.continuuminnovation.com/ https://en.wikipedia.org/wiki/Swiffer https://www.theatlantic.com/health/archive/2016/03/can-three-words-turn-anxiety-into-success/474909/ #complexity #complicated #chaos #confused #cynefin #networks #systems #crisis #crises #change #innovation #transformation #change #coronavirus #covid2019 #weareliminal #ontheedge