Welcome back to On The Grow, I'm Grace Lee.

This is the 107th episode into the Truth About Series.

"There’s something to be said about repetition.

You know why Netflix is successful? It can retain customers for a long time with the right series. It hooks the viewer with bingeable episodes to watch any time, anywhere. If I think about the Vampire Diaries, the episodes after the first one in a series starts with: “Previously on the Vampire Diaries.” The idea is, each episode is a cliffhanger, leading to the next. And the more you watched, the more invested you were. Now what if we took that same concept… and applied it to social media?"

In Episode 107 on On The Grow, I talk about the one thing I’ve been encouraging my clients to think about for their social media content. If you’re new, I own a social media agency called Gracefullee Made, that focuses on strategic storytelling as the approach to growth on social media. In the episode, I will explain why a series thinking mindset is valuable in the world of content, the importance of repetition, and more. 

If you ever have any questions, comments, tips or suggestions, contact me here:

Email: [email protected]

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