Predatory behavior has sellers convinced that dark listings work in their best interest. In this episode, Paul Mydelski and Linda O' provide strategies for agents to demystify this idea and prove to sellers that maximum exposure means maximum e

Dark Listings - Part 4: Putting Agent Cooperation Back on Track

Apr 30th, 2020 10m 27s

Cooperation helps everyone win. In this episode Paul Mydelski and Linda O' discuss the actions agents and brokerages can take to put cooperation back on track.

Dark Listings - Part 3: How Pocket Listings Affect Everyone

Apr 23rd, 2020 11m 52s

Pocket listings, or as we call them, dark listings, undermine the seller, are unfair to the buyer and dangerous for the overall health of the real estate market. In this episode Paul Mydelski and Linda O' discuss this unfair business practice a

Dark Listings - Part 2: The Disruptors Who Abuse "Coming Soon"

Apr 16th, 2020 12m 18s

Coming soon is a strategy designed to inspire interest in homes coming on the market. In this episode, Paul Mydelski and Linda O' discuss how this marketing tool is being abused, what agents need to do to play it fair, and what actions to take

Dark Listings - Part 1: The History of Predatory Behavior

Apr 9th, 2020 8m 15s

Real Estate agents have been cooperating on the sale of homes for decades. Not everyone however, has been playing by the rules. In this episode Paul Mydelski and Linda O' explain the history of Broker cooperation and how unethical, predatory be

Katie Lance - How to Use Instagram to Grow

Apr 2nd, 2020 21m 53s

Katie Lance, Co-founder and CEO of Katie Lance Consulting and social media strategist talks to us about Instagram and how to use it to grow your real estate business.

Katie Lance - The Principles of Social Media

Mar 26th, 2020 23m 36s

Katie Lance, Founder and CEO of Katie Lance Consulting and social media strategist talks to us about two major social media principles; relationships and valuable content, and explores how they can build and grow your real estate business.

Dark Listings

Mar 19th, 2020 18m 51s

Dark Listings. There is a war on MLS backed by Wall Street. Where do you stand? Will you protect the consumer or will you protect your commission?

Ingredients for an Amazing Company

Mar 12th, 2020 17m 36s

Great marketing, education and an amazing culture are key ingredients in creating an amazing company. In this podcast, Linda and Paul discuss how their personal strengths helped to build Leading Edge Real Estate.

The Beginning: How Paul Mydelski Got Started in the Real Estate Business

Mar 5th, 2020 18m 25s

From photography to the airlines to entertainment and finally the restaurant business, in this episode, Paul Mydelski takes you back to the beginnings of his career in real estate.

The Early Years: How Paul Mydelski Got Started in Business

Feb 27th, 2020 9m 10s

What do photography and New York Airlines have to do with real estate? In this Episode, Paul Mydelski takes you back to how he got his start in business and how photography and New York Airlines influenced his success.

Pricing in a Slower Market

Feb 20th, 2020 9m 9s

Prices are flattening, but sellers expectations are still high. In this episode, Linda O' and Ramsay discuss how to price properties to get the most money for your home.

The Future of Real Estate

Feb 13th, 2020 24m 32s

New business models, complex transactions and technology have changed the real estate industry. In this episode, Linda O' and Ramsay Fretz discuss what agents and brokerages need to do to compete and be successful.

What You Need to Know About Competitive Real Estate Models

Feb 6th, 2020 18m 14s

I-Buyers, discounters and other unlikely disruptors are gaining momentum in the real estate industry on the basis of a less expensive, frictionless experience for buyers and sellers. In this episode, Linda O' and Ramsay discuss what you need to

Providing A Smooth Transaction

Jan 30th, 2020 13m 13s

While most industries are focused on a smarter experience for their clients (faster, free and frictionless), the process of buying and selling a home is still as complex as ever. In this episode, Linda O' and Ramsay Fretz discuss what real esta

Building Your Brand When You're New

Jan 23rd, 2020 17m 46s

Building your personal brand is important when you're starting a new business but do you really need the fancy logos, colors, fonts and tag lines? In this episode we'll explore how to build your personal brand when you're just starting out and

What's In A Name?

Jan 16th, 2020 8m 55s

Your name is your unique identifier. Outside of the way you make them feel, the biggest thing your clients will remember about you is your name. In this episode we'll explore why leveraging your name is key to a successful real estate business.

Email Marketing for the Win!

Dec 18th, 2019 15m 7s

Email marketing remains the single most effective way to reach clients and prospects in a meaningful way. In this episode, I'll share 5 tips on how to create a successful email marketing campaign that generates clicks and converts prospects int

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