Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company.According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.”Show Notes: 3:00 – Keith Green on strategic event planning and event marketing.3:50 – Keith Green on the core elements of providing successful event marketing services.4:37 – Keith and single most important component in any event marketing campaign.6:15 -- Keith Green reveals an experiential marketing campaign he executed for Wachovia, one of the most difficult campaigns he ever planned, in which the bank used a wind money machine to entice new customers with the promise of free money.7:32 – Keith Green on word of mouth marketing.8:26 – Keith Green on what you need to know to accommodate the news media at a consumer marketing event.9:27 -- Keith Green on staging the ultimate publicity photo opportunity.10:12 – Keith Green discusses a recent publicity photo that Synergy Events set up for Vitamin Water.11:55 – The most unexpected publicity stunt Keith Green ever organized called KFC Face from Space, which was the most downloaded video on YouTube for 10 days.13:30 – Keith Green on accurately costing event marketing initiatives.14:10 – Keith Green on typical profit margins in the event marketing agency businesses.16:16 – For listeners looking to secure event marketing agency jobs, Keith Green talks about the Synergy Events internship program, and the types of people who do the best in event marketing.18:32 – What Keith Green looks for when he’s interviewing a candidate for an event marketing company job.20:51 – Keith Green on the average number of hours event marketing companies tend to work each week.22:20 – Keith Green on what entry-level staffers earn at event marketing agencies.23:10 – Keith Green gives his advice to event marketing agency staffers to be.23:58 – EndEric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.