Today’s guest turns consultants into celebrities by making them thought leaders.

He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post.

He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.”

Please join me in welcoming Michael F. Schein.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

his thoughts on leadership: “Leadership is not about commanding people. A leader is someone who gets people excited about new ideas.”his theory about learning disabilities drawn from his own personal experience.his lifelong goal to be a writer and not to be in business.how he turned his call center position back into writing.the creation of his business and it’s clever name.his suggestion to do things for people that are cheap for you but valuable for them.his reclaiming of the word/action of “hype”.his strategy for keeping in touch with his network.

Links

Michael F. Schein on LinkedIn and Twitter.www.michaelfschein.comwww.microfamemedia.comThe Hype Book ClubMichael Roderick’s Access to Anyone podcast.

Books mentioned in this episode:

“The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers” by Michael F. Schein

Other Resources

Listen to my episode with Michael Roderick.Listen to my episode with Dorie Clark.Listen to my episode with Andy Molinksy.Learn more about Andy Molinsky’s podcast From the Dorm Room to the Boardroom.

About Robbie:Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategy coach who has been recognized as a “networking expert” by Harvard Business Review Ascend, Forbes, Lifehacker, and Inc and as an "industry expert in the field of digital event design" by JDC Events.

He created The 5% Advantage Program, a four-week experiential program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences that meet the purpose of the convening and participants' need for content and connection.

He is the host of #NoMoreBadZoom Virtual Happy Hour, a popular weekly virtual event that explores new ways to design engaging virtual experiences. He assists organizations with bringing their in-person events strategically online as a Virtual Event Design Consultant, Virtual Emcee, and Zoom Producer.

He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. He writes for Harvard Business Review Ascend. His clients include associations, women's leadership summits, and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.

He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, and Northeastern University.