The campaign is called - here come the ads!
Renowned adman and 3AW Breakfast Host Russel Howcroft says the opening ads serve as foundation stones for the six-week campaign but it's likely to be the last time we'll see this style of carefully curated set-pieces.
Also, how many positive ads must be aired to cover up a single gaffe?
See omnystudio.com/listener for privacy information.
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