Welcome the “On Your Marks Podcast" with @MattWoodyWood from GWActive.com.

This is the podcast where we chat to the founders, leaders and innovators behind the brands that inspire you to get on your starting blocks. 

The world of sport is competitive by nature, and the business that underpins it, often has an interesting story behind it and with this podcast we aim to gain an insight into those that drive it forward. 

On this episode of the 'On Your Marks' podcast I chat to Tim Boote, the founder of Protein Rebel.

Tim wanted to prove that people don’t need to compromise to eat sustainably and that new, alternative proteins from plants, algae and insects can be better, delivering improved performance, taste, texture and nutrition than traditional animal and dairy proteins.

So because of this Protein Rebel ave started making protein powders with plant-based proteins and cutting-edge British farmed crickets, both in easy-to-recycle packaging. 

Tim’s story is is rich in experience through work at his own marketing consulting business, which has brought him close to brands including Kellogg, Nandos, Pizza Express.

We started the conversation by asking Tim about his younger years.