In this episode it was our pleasure to chat with Jonathan Ford, Founding Creative Partner and CEO of Pearlfisher.

Pearlfisher’s innovative perspective on the role of challengers and icons has helped them navigate brand challengers for the likes of Cadbury, Green & Blacks and Jamie Oliver.

Now celebrating their 25th year, we talked to Jonathan about the work he's most proud of, the role of Pearlfisher's integrated futures team, and what climbing Mount Kilimanjaro taught him about designers' responsibilities to the planet.