In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.

Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.

Highlights from the conversation

If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business

One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme

In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation

The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets

A lot of what this technology enables are novel ways of collaborating [and] playing with economics

Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution

More about Jack Butcher

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value

Show Notes

Companies and organisations:

• Opensea
• eBay
• Foundation
• Stripe

Miscellaneous:

• Cryptopunks
• CC0
• NounsDAO
• Morning Brew
• Metamask

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share this episode with your friends.