We’re full-throttle into the holiday shopping season having blown past Black Friday and Cyber Monday – which by the way broke the single day online US shopping record with $10.84B spent, according to Adobe Analytics.

But now that we’re closing in on the big day, and every minute counts towards making sure what you order makes it to where it needs to go in time for the big day, shoppers are turning to Old Faithful, aka Amazon.com, to make sure the magic happens. But a recent report on CNBC had me wondering if Amazon is ready. The title of the segment was “Amazon pushes holiday shoppers to pick up packages at stores amid potential delivery crunch.”

But doesn’t that go against the main reason we all turn to Amazon in the first place? The convenience of having our stuff sent to our homes is what got us hooked, and the belief that we’ll get that stuff when we need, is what kept us hooked. But if that’s not the case, if we have to go and pick it up to make sure we get it, does that make Amazon less attractive to turn to? Me and my Watching Amazon co-host John “ColderIce” Lawson had to toss it around a bit.