We’re picking up part two of an audio documentary about an audio drama. Lex Noteboom is an independent podcast creator from Amsterdam. He’s the creator of an audio drama called The Deca Tapes. It’s a sci-fi-ish dystopian-future mystery show. In March of 2018, Lex quit his job and spent a year writing, directing and producing the podcast.

In this second part of the story, we follow Lex’s process week by week as he works to build an audience for The Deca Tapes. Evan interviewed Lex before, during and after the release of all eight episodes, following his process for about 10 weeks. Listen for a break down of six things that Lex did to promote the show and hear the result of his work.

The Question

Same as the first part: How do you build an audience for a creative work?

We talked with some other podcasters to tell this story. Indie podcast supporter, Zach Auld of a show called Podcast Junkie and podcasting veteran, Evo Terra. While we’re talking with a lot of podcasters, these principles can be applied to just about any other kind of creative endeavor.

This episode was created and produced by Evan MacDonald. Edited by Evan with some help from John M. Craig, our associate producer. Sound design, music, and scoring by Evan MacDonald.

Notes and Links

• Listen to the Deca Tapes: https://fanlink.to/TDT
• The Deca Tapes website: https://www.thedecatapes.com/
• Find The Deca Tapes on Social: Twitter & Instagram
• Podcast Junkie, the podcast, can be found here: https://www.castjunkie.com/
• Join the Podcast Junkie discord server here: https://discordapp.com/invite/napQ3Cb
• Get Evo Terra’s podcast here: https://podcastpontifications.com/ and Simpler Media Productions at http://PodcastLaunch.pro
• The Infinite Dial (the report Evo Terra referenced)
• The One Thing Real Quick website: http://onethingrealquick.com/
• Find @OTRQpodcast on Twitter, Instagram and Facebook
• Write a review or leave a rating for OTRQ at https://podcasts.apple.com/us/podcast/one-thing-real-quick/id1448979948