With the rise of content creation and personal brands, there is talk in some circles that direct response marketing is dying or ineffective. Our guest today is proof that not only is that not the case but direct response is thriving in 2023 and he is here to share his secrets with us!

Zachary J. Radford is the founder of Direct Response Secrets. He helps bootstrapped entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has personally seen behind over $100 million in ads. When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.

In this episode, we discuss how Zachary found direct response through Russell Brunson, why you should focus and position one offer and one potential client at a time, direct response advice in 2023, and more!


Time Stamps:


(0:45) Direct Response In Your Sleep

(3:00) Finding Russell Brunson and Direct Response

(9:30) Running Shoe Example

(13:45) Positioning Your Offer At the Right Time

(21:18) Focusing on One Potential Client At a Time

(24:00) Direct Response Secrets and Writing A Book

(29:20) Direct Response Advice

(30:23) Where To Find Zach
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Follow Zach on Instagram: https://www.instagram.com/zachary.j.radford/

Check Out Zach's Website Direct Response Secrets: https://www.directresponsesecrets.com

Check Out Zach's Book Direct Response Secrets: https://www.getdrsbook.com/buynow

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Check Out Online Business Owner at https://onlinebusinessowner.com