Simon Hammond speaks with Warren Moore about his latest book, 'Brutal Truths'.Simon began his working life as a journalist, before becoming a top-level marketer and businessman who has worked with some of the world leading brands, analysing and influencing the relationship those brands and products have with consumers.It’s a life that has seen him become a much sought after international public speaker who for other 30 years has been renowned for his insights into social change and consumer behaviour.They are views which will divide people, and for that Simon makes no apologies.With ‘The Brutal Truths’ he raises the question, amongst others, “Are we evolving into a society that is so scared to offend others, that we have lost our identities?”He wrote this book, because of his concerns that we live in a society in decay... and that we need to be awoken to 'Brutal Truths’.