In this interview I speak with Katina Martinez about her work developing her personal brand in the DIY crafts space. Katina started out as a Stamping Up instructor and quickly moved on to developing all kinds of creative projects.

Katina mentions that there were always a few projects that would take off quicker then the rest. Katina realized that she could release the highest impact projects to her public audience while doing the ones she found ost enjoyable for her membership groups.

In addition to teaching crafts online, Katina teaches classes in person for her local community and online audience. She sends out notifications for her events so that she is able to meet up with her online community members in person to teach her crafts.

While Katina has many different crafts that she enjoys she says her memory books are by far her favorite. He idea is to create a simple straight forward system that her audience can use to document their most important memories in hand made physic