Paul Carrozza has been an integral part of making Austin a fit city. In 1988 Paul opened his first shoe store, RunTex, in Austin, Texas. This shop would grow to become the nation's largest exclusive running store. At a time when marathons weren't appealing to the general population, Paul and his wife Sheila created the marathon and half marathon scene in Austin. Paul was the shoe editor for Runner's World, he served on the President’s Council on Physical Fitness and Sports, and ran with the Governor of Texas. In this episode Paul shares stories of his success and challenges in business, and what he believes is the future for fitness and retail.