Salutogenesis is a word few of us have heard before but could be the means by which we can rejuvenate our profession.  Salutogenesis is the pursuit of knowledge around the study of the origins of health, contra the origins of disease, resulting in a better understanding of the "flourshing state" of mental, physical and spiritual health.  

More simply defined; salutogenic research revolves around the "top performers" and what makes them the top, vs focusing on the pathologies that cause bottom performers to become bottom.  The pursuit of the factors that lead to flourshing allows us to elevate people from a "healthly" normal and better protect that elevation from suboptimal states using techniques we learn from the top 1%, 5% or 10% of practitioners in their fields.

In order to make salutgenesis mainstream in veterinary medicine we will need a fundamental shift in resources from our "we've always done it this way" mentality and instead we must begin to embrace alternative interventions that focus less on correcting the underlying pathologies.