Episode from the podcastOpinion Science

#22: Political Persuasion with Alex Coppock

Released Monday, 12th October 2020
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Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people's political beliefs, especially the kinds of messages people regularly encounter--TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works.

Things that came up in this episode:
  • A new study testing dozens the efficacy of dozens of political ads (Coppock, Hill, & Vavreck, 2020)
  • The long-lasting effects of newspaper op-eds on public opinion (Coppock, Ekins, & Kirby, 2018)
  • The effects of lawn signs on vote outcomes (Green, Krasno, Coppock, Farrer, Lenoir, & Zingher, 2016)
  • Framing effects in persuasion (for an overview, see Chong & Druckman, 2007)
  • The sleeper effect (see here for an overview)

For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/political…

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

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41m 2s
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