Welcome to a special collaboration episode with our friends at The SEO Mindset (https://theseomindset.co.uk/), in which we’ll share opinions about a topic that’s as timely as ever: change.

Marketing is very much a moving target, and SEOs can feel that pressure as much as anyone. So with all the chat around AI upending search, we decided it’s time to take a step back and ground ourselves. Because let’s be honest, if you’ve been in the industry for a while, you’re probably no stranger to endless (com)motion!

Along with our special co-hosts Sarah and Tazmin, we’ll chat about whether or not the change we’re seeing now feels different than big shifts in the past. Plus, we’ll talk through tips and perspectives for embracing - and even capitalizing on - a landscape in flux.

02:22 - How do you stay on top of changes in the industry and adapt to them as they happen?08:34 - How do you go about keeping other stakeholders in the loop regarding industry changes? What do you choose to communicate (or not) and when?19:38 - How important are industry support systems and communities in facilitating growth and navigating change?25:33 - How do you feel like the current climate and conversation around AI are like or unlike major changes that have impacted SEO in the past?40:32 - If you could go back and give yourself one piece of advice when you were just starting out, what would it be?

Did these opinionated opinions spark some questions? We’d love to answer them - along with any other SEO questions - at https://thegray.company/ask-seo-questions.

We also have plenty more opinions, which you can get in your feed by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

And don’t miss out on the steady stream of insights you’ll get from any one of our hosts!

Gray Dot Co:Tory Gray (https://twitter.com/torylynne )Sam Torres (https://twitter.com/samtorresatl )Begum Kaya (https://twitter.com/begumkayaseo )

The SEO Mindset:Sarah McDowell (https://twitter.com/sarahmcduk) Tazmin Suleman (https://twitter.com/SulemanTazmin)

#SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #GoogleSearch