We're so excited to introduce our first roundtable discussion of Opinionated SEO OpinionsTM - with our amazing guests!

We were joined by Chima Mmeje, Viola Eva, and Irina Serdyukovskaya to discuss The Future of Content (albeit with some scheduling issues. So please excuse our video splicing to try and make the timing work to include Chima!)

Inspired by Rand Fishkin’s article in SparkToro, “The Incentives to Publish No Longer Reward the Web’s Creators,” which pointed out the latest difficulties in the content marketing game - from creating content to promoting it - we evaluate it all, and share our insights and understanding of what really “works” with future projections.

Table of Contents:

03:07 First impressions about Rand Fishkin’s article11:46 How did the change in content marketing change the main focus of your projects?19:44 Do you think “chasing” links & distribution might lead to bad ends and shady practices?24:11 How much content is “enough”? 28:33 What about content length? How long should your content be to rank & bring in meaningful traffic?39:02 How well do you think large brands leverage SEO and do you think they have an advantage over small brands?42:25 What do you think is the next big thing in content marketing? What are you doing to explore that?53:11 What do you think about AI content?

There’s also a tribute to Ross Simmonds (much love!) on the balance of content creation & distribution.

Make sure to follow our amazing guests (ordered by introduction in the video)!

Irina Serdyukovskaya, SEO Consultant, Freelance: https://irinakudres.com/Viola Eva, Founder & Lead SEO at Flow SEO: https://www.flow-seo.com/Chima Mmeje, SEO Content Strategist & Content Writer for SaaS: https://www.zenithcopy.com/

You can also find your hosts here - reach out to further discuss what we covered!https://www.linkedin.com/company/graydotco/https://twitter.com/GrayDotCo