Tailoring The Donor Experience with Judy Zhu

Released Tuesday, 16th November 2021

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Tailoring The Donor Experience with Judy Zhu

Tuesday, 16th November 2021

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Judy Zhu, the director of Leadership and Asian Giving at the Canadian Cancer Society joins us to talk about her one-to-one fundraising approach and how she tailors the donor experience.

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From The Podcast

Opt-in Podcast

Donors are like meerkats, or at least, they should be. It’s hard to miss a meerkat standing at attention, watching, listening and actively participating in their surroundings. Your donors should be paying attention to your non-profit in the exact same way. This podcast explores how non-profits are creating an Opt-in culture with their donors to keep them engaged.

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