We've all been caught up in it at some point or another.  I'm absolutely including myself in this as well.  The numbers game found within social media has trapped even the best of us in a meaningless chase.  Whether it's likes, comments, followers, or whatever other metric you choose, we become fixated on these numbers that don't actually mean anything at all.  As business owners, the only thing we should be focused on when it comes to social media is building tribe and making conversions.  Today I'm here to provide some tactical information that is sure to cultivate relationships, build trust, and ultimately create customers.

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