Bigger is better, right? More, more, more.

Especially when it comes to SEO traffic to your website, right?

You want as much as you can get by ranking high for those one or two-word phrase keywords.

Eh, not so fast.

On this episode of the Organizing Your Business podcast, I talk about long tail keywords and why you don’t need to rank with short single keywords to be successful with SEO. I explain the difference between “short tail” or “major” keywords and long tail keywords and why long tail keywords are the better option for optimizing SEO as a small business.

Episode Highlights:

• 02:56 - I have a gift at the end of the podcast to help with SEO.
• 04:05 - What is a keyword?
• 06:06 - If you are going to have a post, you want there to be a theme.
• 07:19 - Keywords are important for SEO because that’s how search engines know what a page or post is about.
• 12:06 - Long tail keywords are longer phrases.
• 15:00 - With the rise in voice assisted searches, people are more likely to use longer phrases when they are searching.
• 17:15 - If you rank only for major keywords, you may get a lot of traffic but have a high bounce rate (people clicking away quickly) and your SEO rankings will drop.
• 18:15 - If you rank high for long tail keywords you will have less traffic but people will stay on your website longer.
• 19:24 - There is much less competition for long tail keywords.
• 22:28 - How you can find long tail keywords, including my 2 favorite tools.
• 26:44 - Your free gift - On-Page SEO checklist linked below.

3 Key Points:

1. Keywords let search engines know what a website, page or post is about.
2. Long tail keywords are longer, more specific phrases.
3. SEO is impacted by how long people stay on your page and getting the right targeted traffic.

Resources Mentioned:

• Organizing Your Business Podcast
• Google Keyword Planner
• Ubersuggest
• On-Page SEO Checklist
• Tia Hain Email
• Tia Hain Website

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/59

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/