The sociocultural approach in psychology. Covers the basic principles and assumptions of this approach, from its origins and early pioneers such as Norman Triplett, through Social Identity Theory and Realistic Conflict Theory, to the Asch paradigm and the work of Milgram and Zimbardo. The episode also explores the role of cultural dimensions and Berry’s work on acculturation plus real-life applications including the Korean Air 747 disaster of 1997. Designed to be heard in conjunction with the printed accompanying notes, with images, key terms and key thinkers.