Hedda Sasburg is the owner of Orange Swallow and Sustainability Included. In this podcast, Hedda shared with us her journey to China, which began in 1997 when she took the Trans-Siberian Express from Moscow to Beijing. As a business economist, she was fascinated by China's economic growth and outbound activities. Later, she adopted a daughter from China. This personal connection inspired her to start her consultancy business with China. 

With 30 years of experience in the sustainability field, Hedda also discussed the developments in this area both in Europe and Asia. She shared her unique perspective on how collaboration between Western companies and their suppliers in Asia can create social and environmental impact. We also discussed the pressing issues of reducing overproduction, promoting self-awareness, and changing our own behavior as consumers. 

In this podcast, we also mentioned a collaborative initiative between Hedda and me to set up Netherlands-China Sustainability Circle. We believe by learning from each other and collaborating with each other, we can build a community to create a sustainable future together!

LinkedIn Hedda Sassburg: https://www.linkedin.com/in/heddasasburg/ 

Website Orange Swallow: https://orangeswallow.nl/ 

Website Sustainability Included: https://sustainabilityincluded.nl/ 

Email Hedda: [email protected] 

WeChat: heddasasburg 

You can listen to the podcast on the following platforms: 

🌱 YouTube: https://youtu.be/mhP05a7PGJo 

🌱Spotify: https://open.spotify.com/show/23MDLHw0ZIZEo05AsNhwjq 

🌱 Apple Podcast: https://podcasts.apple.com/us/podcast/our-cultures-our-world/id1650591999 

🌱 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMDY5NTYxLnJzcw 

🌱 Buzzsprout Podcast website: https://www.buzzsprout.com/2069561  

Because this is an episode about sustainability, I want to share a few interesting resources with you:

1. I followed the Collective Responsibility YouTube channel some time ago, and I really learned a lot from the thought-provoking interviews. Collective Responsibility explores the intersection of sustainability, business, and society. This channel features expert interviews and insightful discussions on topics such as circular economy, social innovation, CSR, and green finance. If you're interested in learning about the latest trends in sustainability or looking for practical solutions to tackle global challenges, Collective Responsibility is definitely a channel worth checking out. You can search for Collective Responsibility on YouTube or find their link in the podcast show notes: https://www.youtube.com/@Coresponsibility/featured  

2. For the people living in the Netherlands, I also want to share a very interesting event in the sustainability area, that is “Conclusion” which will take place on the 8th of June in Naarden. The theme of the event is: Building Sustainable Ecosystems. Eleven keynote speakers from various industries and backgrounds will share their insights and knowledge on the latest trends, innovations, and solutions for building a sustainable future.  You can find the link to this event in the podcast show notes: https://buildingsustainableecosystems.conclusionevents.nl/    

More information about Our Cultures & Our World Podcast: https://iibboo.com/podcast/