Jacco Bouw is a marketing technology expert who founded WebPower 24 years ago, just 2 years after he graduated from the university. WebPower is a marketing technology company specializing in email marketing. Ten years ago, Jacco also founded Agency China, which is specialized in social media marketing. 

In this podcast, Jacco shared his journey of expanding his business to China in 2006 with a mission to bring marketing automation technology to the Chinese market.

 “I can write one book about all my failures!” Jacco told me. But with persistence and strategies, Jacco succeeded in scaling up his business in China three years after he started there. 

For years, Webpower and Agency China have been serving many customers and famous brands from Western countries and China with their marketing in China. It was fascinating to hear about Jacco’s journey, about cultural differences, different speeds of getting things done, and different ways of problem-solving. 

Furthermore, we also talked about the impact of AI on marketing technology, and the future of work and education. It was a lot of fun to share with each other about the changes we both saw in China after not being able to visit China for more than three years because of Covid. 

I really enjoyed this conversation and learned a lot from Jacco. I hope you will also get many insights from him. So, have fun and enjoy the conversation!

Contact details of Jacco Bouw:
LinkedIn Jacco Bouw: https://www.linkedin.com/in/jaccobouw/

Website Agency China: https://agencychina.com/

Website WebPower China: https://www.webpowerchina.com/en/

Email Jacco: [email protected] 

You can watch or listen to the podcast on the following platforms: 

🌱YouTube: https://youtu.be/4_Mq8LSjWYU

🌱Spotify: https://open.spotify.com/show/23MDLHw0ZIZEo05AsNhwjq 

🌱 Apple Podcast: https://podcasts.apple.com/us/podcast/our-cultures-our-world/id1650591999 

🌱 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMDY5NTYxLnJzcw 

🌱 Buzzsprout Podcast website: https://www.buzzsprout.com/2069561 

More information about Our Cultures & Our World Podcast: https://iibboo.com/podcast/