In this episode, Aldo Spaanjaars shares profound insights gained from his 30-year journey through the dynamic and competitive Chinese market, where he held leadership roles at major brands like Adidas and Lacoste. Aldo breaks down the core principles from his co-authored book, "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty," with Sandrine Zerbib, the former CEO of Adidas Greater China. This insightful book offers a clear guide for anyone looking to navigate the complexities of the Chinese market.

Highlights:

🌱 Aldo’s Early Adventures: Learn about Aldo’s initial move to China right after his graduation, his challenges, and the early lessons that shaped his approach to business in China.

🌱 Co-authoring Dragon Tactics: Delve into the collaborative writing process and the motivation behind the book, aimed at decoding the success formulas in the hyper-competitive Chinese market and providing strategies to thrive in China.

🌱 Wolf Culture and Competitive Edge: Aldo explains how Chinese companies embody the 'wolf culture,' characterized by aggressive growth tactics, relentless pursuit of market opportunities, and a high tolerance for risk. This culture propels companies to rapidly adapt and innovate, keeping them ahead in a hyper-competitive environment.

🌱 The Importance of Agility and Adaptation: Aldo exemplifies how Chinese companies excel by perpetually evolving their strategies to meet changing market demands, and why businesses must stay flexible and responsive to survive in the fast-paced Chinese market.

Why Listen/Watch? This discussion is a must-watch for those looking to break into or expand their understanding of the Chinese market. Aldo’s insights provide a practical framework for leveraging 'Dragon Tactics' to achieve business success. Ideal for entrepreneurs, business professionals, and anyone interested in the dynamics of international business strategy.

Please connect with Aldo via:

LinkedIn: https://www.linkedin.com/in/aldospaanjaars/

Website: https://www.dragontactics.com/ 

You can purchase Dragon Tactics on: 

https://www.bispublishers.com/dragon-tactics.html 

https://www.amazon.nl/-/en/Aldo-Spaanjaars/dp/9063696388 

https://www.bol.com/nl/nl/p/dragon-tactics/9300000070407548/

You can watch or listen to the podcast on: 

🌱 YouTube: https://youtu.be/RXm1zJRhrMI

🌱Spotify: https://open.spotify.com/show/23MDLHw0ZIZEo05AsNhwjq 

🌱Apple Podcast: https://podcasts.apple.com/us/podcast/our-cultures-our-world/id1650591999 

Remember to Subscribe and Share! Join us for more insightful conversations on international business. For more information about Our Cultures & Our World Podcast: https://iibboo.com/podcast/.