David contacted me a few months ago with a story I knew I had to share with Outdoor Biz listeners. He tells us about The Nutshell Teams' mission to replace plastic with natural, up-cycled materials and how Nutshell Coolers are Designed to last years, not millennia.

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Show Notes

Nutshell Coolers

David Cutler

Intro to the Outdoors

I grew up in Seattle, so I really didn't have much choice in the matter, just kind of in my blood. My parents love cross country skiing, for example. And as kind of a punk kid, I, therefore, hated cross country skiing, but to go cross country skiing from Seattle, you have to drive right by the downhill ski area.

And the first time my mom let us out early to go downhill skiing instead of cross country skiing and going fast and going off jumps and stuff, and I was pretty much hooked.

Stanford Design School

Conservation NGO Rare

The Sulu Sea

Lubang Island

What is a Nutshell Cooler

It's this Easy breezy cooler. You can throw it over your shoulder and get out there for your picnic, but it also works for a weekend of camping and it just looks great and has this very obvious, tangible material story attached to it. It's really the 30 coconut husks that go into every single cooler.

Suggestions or advice for folks wanting to launch their own ideas

First of all, I'd say just do it. It's a great time to launch something new. It's the outdoor industry that feels like it's a super exciting growing segment. People are getting into it. And I have to say on a personal basis, it's been a very welcoming and collaborative space to enter. It's not true for every industry, but we've gotten such a warm and helpful welcome from the broader industry.

Favorite piece of outdoor gear under a hundred dollars.

A company out of Seattle called Grayl makes this portable water filter for under a hundred bucks. I have one of these two and it's literally a lifesaver, but it's also just this functional, simple piece of outdoor gear that I think everyone should have.

Do you have any favorite books?

Encounters with the Arch Druid, Coming into the Country, Overstory by John McPhee

Banner to hang at the entrance of one of the outdoor trade shows

"you have to choose it's either nature or plastic"

Connect with David

go to nutshellcoolers.com to get on our email list

[email protected]

Snippets

Intro to Outdoors 01:25 - 01:49

What is a Nutshell Cooler 23:31 - 23:50

David's Advice 27:06 - 27:32