Jesse Brown’s Outdoors, an independent specialty outdoor retailer in Charlotte, NC, is officially closed. But to stay busy, stay connected and stay relevant during this pandemic spring, the store’s owners have honed in on a new tactic, Facebook Live daily sales. Scheduled three times a day (11 am, 1 pm, 3 pm), the sales are not only showing the store's personality as well as the personality of their product … They’re also creating revenue. The new tactic is a true learning experience, but a positive one. "We have called this ‘falling forward’,” said Bill Bartee of Jesse Brown’s. “It is by no means a normal work day or a normal work week, but it’s something. And we’ve had successful days.”

This the first podcast in a series of interviews with specialty outdoor retailers about some small successes they’re having in the midst of great challenges presented by the coronavirus pandemic. #BigPivot #SmallWins #GrassrootsOutdoorAlliance

https://jessebrowns.com/

https://www.facebook.com/JesseBrownsCLT/

LINK: all episodes, Outdoor States podcast

Theme music by Chicky Stoltz

This the first podcast in a series of specialty retailer interviews about some of the small successes they’re having in the midst of the coronavirus pandemic. #BigPivot #SmallWins #GrassrootsOutdoorAlliance

https://jessebrowns.com/

https://www.facebook.com/JesseBrownsCLT/