Ever wonder what it takes to bring a brand to life? It's not just about the visuals; it's the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Missouri State Fair, dives into the creative process. Together, he and Cliff explore how collaboration in the studio is key to refining the delivery of advertising content. It's not just about reading a script; it’s about interpreting and perfecting it to ensure the message hits home.

Tune in to learn more about what it means to be a recognizable sound in an ever-changing world of advertising.