Episode from the podcastOutlier On Air | Founders, Disruptors, & Mavens

159: Pete Williams - 7 Levers of Business

Released Monday, 23rd February 2015
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"If you want to be an entrepreneur, getting your hands dirty is the way to go."

"The biggest innovations don't often come from within, they come from someone else externally looking in and giving advice and trying to do something different." - Pete Williams

About: Pete Williams- Founder of Preneur Marketing- Entrepreneur, Author, and Marketer.

Overview: Pete Williams, nicknamed the Richard Branson of Australia, takes us through his entrepreneurial journey that started in high school. He also takes us through the 7 Levers of Business, and how we can increase our business through simple steps.

charPete Willims


Background: Pete started his first business in high school, doing web design for local businesses. Then, he went onto school and received a commerce degree. It wasn't quite what he was expecting, but he learned a lot. His parents were actually teachers and not entrepreneurs, but he gained a desire through working with his friends.

Selling MCG Stadium: Ok, so Pete didn't actually sell the stadium, but when it was torn down, and as a 21 year old, he took pieces of the demolished stadium (carpet, timber), created a memorabilia piece, and started selling these pieces to the public. He was able to structure his business model in a way that made the sales fast, efficient, and effective. He was profitable from day one.

Telecommunications: After his success with selling the memorabilia pieces, he started working for a telecommunications company, selling phone systems.

Consulting: Currently, Pete is consulting startup companies on their HR, marketing, and all around communications.

7 Levers of Business: Traffic, Opt-Ins, Conversions, Average Item Price, Transactions Per Client, and Margins. Pete shares that if you spend 2 weeks and just focus on one of these things, you can increase an aspect of your business by 10% in that area. So, if you then spend 14 weeks total, or 2 weeks per area on growing that part of your business by 10%, by the end of the 14 weeks, you will have doubled your business profits.

Helping Entrepreneurs: Pete tells us that when you discover new tools, you need to determine which aspect of your business that tool is going to help grow. If it's not going to help your business grow at the time you need it to, than it's not relevant.

End Game for Pete: He has a couple of ideas and a few other books coming out down the road. But he is just going to continue to focus on growing his businesses, and balancing his work/personal life.

Take Away: Pete teaches us to open our minds, involve mentors and advisors, and make money with existing ideas. There is no need to reinvent the wheel.

Connect With Pete:

preneurmarketing.competewilliams.com.au | @preneur | Books

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