The second episode of Outliers in Sales and Marketing is an interview with John Oberg. John has over 2 decades of sales leadership experience. John’s been incredibly successful in sales leadership roles both at Vector marketing and later as a partner of a management consulting firm where he worked with companies to create scalable revenue growth.He has a vast wealth of knowledge when it comes to building successful sales teams and processes. Not only does he have that critical knowledge, he also has a talent for communicating it well and explaining the key concepts to other people. That’s what made him such a phenomenal guest for the podcast.0:00 - Introducing John Oberg1:55 - Most common problems companies have regarding sales6:30 - Building a culture of coaching8:00 - Dave Kurlan, Objective Management - https://www.objectivemanagement.com9:10 - Training Sales reps to use a sales script18:09 - Employee’s success as a function of actions, skill set, mindset, and resources22:00 - How to recruit great salespeople27:15 - On making accurate forecasts30:45 - Training sales reps to not pressure the customer36:00 - Meeting customers where they’re at40:42 - Sales and marketing getting along46:25 - Discussing Gary VaynerchuckI hope you enjoy this one and get a lot out of it. Feedback is appreciated!