Fernando Camacho
OverDog: Dog Daycare & Boarding Business TipsEpisodes
Episodes of OverDog
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It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand the different segments of the audience and then tailor your content for each. The same marketin
Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good parts, while learning how to minimize and improve the challenges. In this episode we’ll explore s
They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connectio
In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important business strategies, improve their mindset, make some new friends and relax a bit. And it was AWES
If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerings- you need to set the stage for all that to happen. If you do, your success is inevitable. I
Training continues to be a great service and revenue stream for dog daycare businesses but many struggle with how to structure the training programs to be both valuable to customers and good revenue sources for the business. Fern brings on Max
There is a bunch of recurring topics in the pet industry that there's always a lot of debate on. Some of these are long standing myths that keep circulating with a lot of confusion on that actual facts of the issues. In this episode, Fern tackl
Starting a pet business from nothing and growing into multi-locations isn’t easy. However if you have the vision, are willing to do what it takes and stay open opportunities it can happen. In this episode, learn how Amy Hillis started Social Pe
Did you know there is a way to make more money without bringing in more customers? Well, there is, and not only that, with the help of technology much of it can be done behind the scenes with only a little bit of effort. Today you're going to l
Adding training to your list of services just makes sense. Dog training is always a customers need, enabling you to better server people, it helps the dogs improve their behavior and brings in some extra revenue. As the dog daycare industry con
Let's be honest here, you've been putting off a bunch of things in your business because you just don't like doing them. Maybe it's because they are boring or perhaps it's because you're not really good at them or don't know how to get them don
Your Google Business Profile is one of the resources online that can get your business seen by more people by helping your business show up in search results. To make sure that happens and to rank higher than your competitors, you need to set i
It doesn't matter how many people you get to discover, inquire and come in to your business if you're not taking the proper steps to turn them into paying customers that stick around. To do that, you need to learn how to take control of the sal
Starting and growing your very own pet business can be very rewarding and profitable. However, many owners find themselves overwhelmed with the gazillion things you need to do on a daily basis, much of which are not very enjoyable to you. This
Marketing is essential for success in every pet business. You'll constantly need to bring in new leads, educate your audience and build your brand in order to see long term, sustained growth. Often, success or failure of your marketing efforts
In the episode of the Overdog podcast, Fern interviews Kelli from Perfect Pooch, a comprehensive pet care service. They discuss the successful strategies implemented at Perfect Pooch, focusing on personalized client services and staff incentive
The pet industry is constantly changing and evolving. As our human lifestyles are altered by events like COVID and the work from home movement, things that worked previously for your business are no longer effective. If you want to stay relevan
As an entrepreneur there's so many things you need to do on a daily basis that it can be hard to keep track of what's really important. To make sure you're heading in the right direction, you need to focus on the metrics that will have the bigg
Learn the strategies and insights that can transform your dog daycare business into a recognized authority in the field. From creating a nurturing environment for furry friends to implementing innovative services, we explore the key elements th
Thanks to technology you have some amazing things available to you that can help you build your business in many ways. These tools are readily available to everyone and very user friendly so even the most un-tech savvy personal can utilize them
Every year the dog daycare and boarding industry gets more crowded with new businesses vying for the same customers. It's never been more important to separate yourself from your competitors so that you can attract right kinds of people to your
How you look at the world around you is so much more important than you realize. Your personal mindset is greatly affecting everything that happens to you and if you're not careful, it can limit and often totally derail your success in all area
Over the last couple of years the pet industry has been a bit of a roller coaster. We've had ups and downs but through it all, the industry as a whole has grown. But what's to come for the new year?Some things are going to change in 2024 and th
Enrichment is a hot topic in the industry right now and many businesses are figuring out how to incorporate it into their current business model. Some pet businesses are taking it further and making enrichment a main offering. Pet Camp in San F
I'm a firm believer that dog businesses can learn a lot from looking at what other successful people and businesses are doing outside of the pet industry. And nobody - nobody - does it better than Disney. Walt Disney is my all time favorite ent
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