The world of competitive exercise has exploded into the social consciousness. This can be an exciting, community-building opportunity for your gym. With the advent of the CrossFit Open, and other fitness events held in various capacities at various micro-gyms and expos, the question becomes: Do we promote this?   This episode, we dive into this often divisive discussion and provide some in-depth perspective on the pros and cons of these opportunities. Learn the various options that your facility can take towards incorporating or providing competitive avenues for your members, and gain insight on whether this is the right approach for the demographic of clients you serve.