In this episode of Ownership Awakened, Dr. Mike Lundy sits down with Dr. Chris Green, founder of the Practice Launchpad and veteran startup coach, to break down the most critical decision in starting a dental practice: choosing the right location.

Chris shares how he approaches site selection, why lifestyle should come before spreadsheets, and how to properly interpret demographic data beyond surface-level numbers. They dive into dentist-to-population ratios, income levels, homeowner stability, and age distribution — and why understanding the story behind the data matters more than the data itself.

Mike and Chris also tackle competition analysis, explaining why simply counting nearby dentists is meaningless without evaluating wait times, online presence, and DSO vs private practice dynamics. They discuss the continued importance of visibility, the reality of projected growth versus existing population, and the value of the “windshield test” when evaluating potential sites.

Whether you’re considering a startup, acquisition, or simply thinking about practice ownership, this conversation offers practical, experience-based insights on how to stack the deck in your favor from day one.