Owning the Outcome is a podcast about the bold bets and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot's Sr. Director of Partner Strategy, each episode dives in with partners who are rewriting the rules in an AI-first world—and proving that human expertise is the key distribution layer for AI adoption. IDC puts the partner opportunity at $42 billion by 2030. But what does that mean for partners? This is what comes next.