For the past few day I have been working my way through the new online domain name course put together by Michael Cyger from DomainSherpa.com. It is called DN Academy and I have to say that it is very well put together and easy to work through.

The course is targeted at the beginner to intermediate domain name investor but that being said, I have still found many nuggets of wisdom in the course that have given me new ideas for my domain name investing strategy.

Here are some the topics covered in the course.

INTRODUCTION TO DOMAIN NAMES

In this section you will meet your instructor and learn how best to use the domain name investing course. You will: learn what a domain name is; discover the history of domain names; understand the foundational “nuts and bolts” of the domain industry; and learn the value of a brand.

DOMAIN NAME KEYWORDS

The lessons in this section are all about understanding the basics of what goes to the left of the dot in a domain name. We will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to acronyms to alphanumeric keywords. After this lesson you will understand the foundational building blocks of what makes a domain name.

VALUATION METRICS

In this section you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, and much more.

VALUATION TOOLS

Which tools matter and which tools are a waste of your time? We’ve analyzed all of them and tell you what to focus your time on. We walk you through video tutorials of the most important aspects of each tool. In addition, we work to secure exclusive discounts to paid-software for DNAcademy students.

DOMAIN NAME VALUATION TUTORIALS

If you can’t value domain names, then you’ll never be an investor. Which is why we walk you through — step-by-step — how to do valuations. You learn how even a slight variation can crash a domain’s value. Then you have an opportunity to practice your newfound skills.

BUYING DOMAIN NAMES

This section of the course is about the art of buying domain names. You will learn where, when and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer’s profile all the way to buy-side negotiation tactics.

SELLING DOMAIN NAMES

Once you know what domains to buy, the next step is understanding how to sell them. This section focuses on both passive and active sales channels. We show you which are the right ways and which are the wrong ways to sell your domains, as well as which marketplaces will provide the highest return on your investment.

RUNNING YOUR BUSINESS

With the skills to start a domain name investment company now under your belt, you’re ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a road map to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.

You can find out more about DN Academy here – www.dnacademy.com

Disclosure: In the spirit of full disclosure, the above links to DN Academy are my affiliate links, which means that I may get a commissions if you decide to purchase anything from DN Academy. I only recommend products & systems that I know & trust myself, so I know you’ll be in good hands with DN Academy & Michael Cyger.

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