Returnity works with brands and retailers who are looking to implement reuse in their shipping and delivery packaging system. They are the alternative to cardboard boxes and polybags, but they do it with the product that can be used over and over again. Returnity also help them identify and implement the system to make sure it's the right choice. 

On this episode, we'll talk about:

• Considering the whole system change, Returnity is supplying the packaging that will be reused, but also looking at the whole business model.
• What are some of the core systems? either hang-ups or issues that would prevent it from succeeding?
• A great example of a case study of how it kind of started? what was the packaging used for some of the systems and how successful was it?
• How much more valuable or how much more pride or trust does it build when you have this more robust package being sent back and forth not just on the sustainability concerns, but just the quality of the packaging?
• How did Mike Newman get into this crazy reusable packaging idea?
• Is legislation regulation coming down the pipe?
• seeing any use of incentives for kind of encourage return rates to get to that 95% with consumers staying in the program?
• What are the easiest problems to solve today with reuse? not the hardest. 
• what kind of movement or changes in the grocery sector that are going to be exciting going forward?
• concerns about the cleanliness of sterilization with the reusable model?
• Where do you think this industry will be in 5, 10 years in terms of reusable packaging?

Mike Newman is considered one of the leading experts in the transformation of logistics platforms from single-use packaging to reusables, combatting the mountains of corrugated cardboard entering our waste stream while saving millions in logistics expenses. He received his MBA from the Ross School of Business at the University of Michigan. Over the last 20 years, He worked at the intersection of supply chain and sustainability He directed the Sierra Clubs political operations in 20 states and built e-waste programs that saved millions of used cell phones from landfills for companies such as Verizon, ATT, Walmart, and Best Buy during my tenure as the Sales and Marketing Vice President for ReCellular.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

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Find out more about Mike on his website and connect with him on LinkedIn.

Website: https://www.returnity.co/

Linkedin: https://www.linkedin.com/in/newmanmi/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.