So, you’re fresh out of school or putting feelers out for a new gig?

How do you get noticed?

Whether you’re one of the 3 Million downloads my books have accumulated, seen my work on packaging websites, or caught my content online. There’s an old school way to get noticed. Keep your head down and crank out great work.

Or the not so new way to get noticed. Get your work in front of eyeballs.

Here’s how:

1) Timing.

What’s happening today or next week? Is there a movie being released, a fashion drop, some Pharma cold chain packaging getting press?

Jump on it.

When Tim Cook was on stage doing the first keynote for the Apple Watch my buddy John Turner and I saw an opportunity. We saw that you’d be needing to charge yet another apple product, so we thought why shouldn’t the packaging include a watch and phone charging station in the pack.

Within 20 minutes we had rendered a full concept for the Apple Watch that took into consideration charging both your phone and watch.

We gained a million views within 3 days and every blog picked it up from Mac Rumors to The Dieline.

We had offers to buy the concept from tech brands, and consumers lining up for pre-orders.

We got noticed in under a half hour.

2) Fake it til you make it.

You can generate buzz with fake packaging. Just like we did for the Apple Watch, the founders of Liquid Death Mountain Water built a business on a photoshopped can.

They designed the concept, shared the image of the packaging because no point in showing the product - it’s just water.

They ran some ads and got feedback that consumers were interested, not only that they got a ton of social impressions.

After the photoshopped can, all they had to do was figure out how to build an entire business. The packaging was the easy part that got them noticed.

3) Provide Value

I released 2 books for Free, Packaging & Dielines 1 & 2. Shared the books on The Dieline, shared each page on Pinterest, and anywhere I knew they’d get seen by designers and start-ups looking for innovative packaging concepts they could make themselves.

Several Years, and 3 Million downloads later - these books are used in nearly every design program and pages from the book flood Pinterest anytime you type in Packaging.

Providing value means giving of yourself, you can do this by sharing packaging hacks you may have learned.

You can share concepts that didn’t make the client cut, or sharing packaging that completely failed explain what you learned from it.

If you want to get noticed, do good work. But make sure your name is tied to the work and shared with a purpose.

As creatives we can feel like a slimy car salesman when we share our work. But don’t. If sharing work wasn’t part of the gig, you wouldn’t be familiar with the work of your favorite designers.

Share it proudly.

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Want to Get Noticed for Sustainable Packaging? Download the Sustainable Packaging Guide from IDPdirect.com

Wanna Ask Questions? Connect with Evelio on LinkedIn - https://bit.ly/EvelioMattos