Questions answered on this episodeWhen multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my... more
This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.Our ... more
Resources from this episode:5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referra... more
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez,... more
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new acco... more
Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads.Well, it's finally happened: after polling users, colleagues and members of our group, it's pretty clear what most people are interested in: finding and winning the business of ... more
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation s... more
Resources:Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=enIntroduc... more
This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions.We talk about paid search being an art and a science, and ... more
Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes.
Welcome to the Paid Search Magic Podcast. This is episode #49. Today we’re talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning in practical business settings.About Matt: https://www.matthewkirk.com/aboutLinkedin: https://www.linkedin.com/in/matthewjkirkFree ... more
Join our Facebook Group “Google Ads for Savvy Digital Marketers”We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast.https://www.facebook.com/groups/googleadsdigitalmarketers/Google Ads NewsNew device type: TV... more
This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.Link to the presentation deck:https://www.slideshare.net/AmyHebdon/profitable-ppc-keyword-plann... more
This is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Part 1Link to the presentation deck:https://www.slideshare.net/AmyHebdon/profitable-ppc-keyword-planning... more
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ad... more
James: You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Go... more
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and c... more
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast.The first T... more
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google ... more
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ad... more
Welcome to the Paid Search Magic Podcast – Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38.Unless this is your first week on the internet, you’ve ... more
Hi everyone, welcome to the Paid Search Magic Podcast.This week Amy and I are talking about a single metric: Impression Share. We bumped it up to the front of the queue because of how misunderstood and misused a metric it is. All-too-often it’s considered to be a Key Performance Indicator, and as a KPI it’s terrible... more
Hi everyone, welcome to the Paid Search Magic Podcast.White labeling. A lot of people don’t know what it is. A lot of people who HAVE heard of it think of it as a low quality, shady offshore solution.Today we’re diving in and busting myths with an interview between Amy and Invisible PPC’s Rob Warner. They’re going ... more
Hi everyone, welcome to the Paid Search Magic Podcast.This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for ... more