Questions answered on this episodeWhen multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?About how long does it take your quality score to change once you make e

060: Keeping up with Google Grants with Eddie Laing

Mar 8th, 2019 40m 15s

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible

059: Conversational Marketing with Dave Gerhardt

Feb 27th, 2019 43m 39s

Bookhttps://www.drift.com/conversational-marketing-book/https://www.amazon.com/Conversational-Marketing-Companies-Chatbots-Generate/dp/1119541832/

058: How to Speak Your Client’s Love Language

Feb 14th, 2019 40m 11s

Resources from this episode:5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client

056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical

Feb 5th, 2019 46m 40s

This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or in

055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)

Jan 25th, 2019 37m 3s

This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re us

054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients

Jan 20th, 2019 37m 41s

Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads.Well, it's finally happened: after polling users, colleagues and members of our group, it's pretty cl

053: Setting the Right Client Expectations

Jan 11th, 2019 50m 36s

You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.This is episode #53, and today we’re talking about a topic that is really capable

052 January 2019 News Current Events & Controversy

Jan 7th, 2019 35m 10s

Resources:Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/Video ad seque

051: Quality Score: The Art, the Science, the Mystery

Dec 7th, 2018 42m 32s

This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some ling

050: The 50th Episode Spectacular! or “what have we learned, Charlie Brown?”

Nov 28th, 2018 36m 50s

Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previ

049: Machine Learning & Marketing with Matthew Kirk

Nov 19th, 2018 47m 18s

Welcome to the Paid Search Magic Podcast. This is episode #49. Today we’re talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning in practical business settings.About Matt: https://www.ma

048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions

Nov 3rd, 2018 36m 44s

Join our Facebook Group “Google Ads for Savvy Digital Marketers”We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast.https://www.facebook

047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

Nov 1st, 2018 25m 9s

This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.Link to the presenta

046: Profitable Keyword Planning in 30 Minutes or Less – Part 1

Oct 30th, 2018 35m 25s

This is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Part 1Link to the presentatio

045: Path to Paid Search Evangelism with Christi Olson

Oct 11th, 2018 52m 11s

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run P

044: September Questions, Current Events & Controversies

Oct 5th, 2018 25m 16s

James: You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together w

Building a Premium Brand the Right Way with Sorcha MacKenzie

Sep 19th, 2018 44m 12s

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning,

Questions, Current Events and Controversy

Sep 6th, 2018 33m 45s

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.Today we’re kicking off our very first Questions, Current Events and Controversy epis

How to Set Win-Win Paid Searching Pricing

Aug 30th, 2018 51m 29s

Match Type Questions You Didn’t Know You Had

Aug 16th, 2018 39m 55s

The Myth of the 20 Minute Workweek

Jul 8th, 2018 21m 21s

Welcome to the Paid Search Magic Podcast – Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at pai

Impression Share Mania: The Use and Abuse of AdWords Most Misleading Metric

Jun 29th, 2018

Hi everyone, welcome to the Paid Search Magic Podcast.This week Amy and I are talking about a single metric: Impression Share. We bumped it up to the front of the queue because of how misunderstood and misused a metric it is. All-too-often i

PPC White Labeling: Insider’s Crash Course

Jun 22nd, 2018 47m 41s

Hi everyone, welcome to the Paid Search Magic Podcast.White labeling. A lot of people don’t know what it is. A lot of people who HAVE heard of it think of it as a low quality, shady offshore solution.Today we’re diving in and busting myths

Lessons in Value from Weird Al (Yes, that Weird Al)

Jun 5th, 2018

Hi everyone, welcome to the Paid Search Magic Podcast.This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the par