Created through Instagram, the "Pancakes and Protein Shakes" brand seeks to support local buisness through social media, and what now will be podcasting. The goal of the podcast is to get the back stories of everything "local". The stories behind the restauranteurs, the artists, the musicians, and any category of local business owners you can think of through the USA. We as humans only tend to care about the final result. For example, what something tastes like, what it looks like, what it feels like, and so on. This brand was created to show the public what goes on behind the scenes.