Floral Street founder and CEO Michelle Feeney talks to Richard Dancy, brand manager at Colourform about their packaging collaboration.

Michelle is something of a beauty powerhouse. She started in PR, before moving to New York and being headhunted by Estée Lauder Companies to work on Prescriptives and Crème de la Mer before becoming VP, Global Communications of MAC Cosmetics. She spearheaded the MAC AIDS Fund and Viva Glam initiatives, realising that beauty could create broader social awareness and change. After moving back to the UK, Michelle went on to become CEO of St Tropez (pioneering their Princes Trust collaboration), CEO of PZ Cussons Beauty Division, before taking a career sabbatical. Michelle burst back with the launch of Floral Street, a modern British fragrance brand with sustainability and eco-responsibility at its very core.

Find out more about Floral Street at https://floralstreet.com.
Learn more about James Cropper and Colourform at https://www.jamescropper.com. Hear more conversations in our PaperTalks series at https://www.jamescropper.com/papertalks.