A misconception that people often carry is that graphic design and creating this visual identity is just about making something that looks pretty. But good design has meaning behind it. It's crucial to understand every client’s background, what they're about, their future goals,  how they want to be portrayed, and then making sure that is represented in the design and visual identity.

Today Naz and 50th’s Lead Graphic Designer, Elle Offord, have an honest conversation about creating memorable visuals that are true to a brand and working with artists to help represent and honour culture and the community.