In this episode we're talking ecommerce SEO with Sean Markey from VisibleHQ and is an episode originally recorded for his podcast. Here we talk about a whole bunch of SEO (search engine optimisation) improvements that you can likely easily DIY that are white hat, will help you rank higher in Google AND increase your organic CTR (click through rate) PLUS at the same time will help increase your conversion rate too.Most of these improvements are common sense but we rarely see these talked about online for whatever reason. We also discuss website speed and why spending hours and hours or even days and days trying to get a 100 score on the Google pagespeed insights test is probably not the best use of your time.Some of the other things we discuss in this episode:• The biggest difference between doing SEO for an ecommerce site vs sites that aren’t in the online retail space• Why ecommerce sites are notorious for having thin content and often attract SEO penalties• Some sneaky video SEO tips• An obvious trick on leveraging discontinued product pages to boost SEO• Two words you can add to your product page title tags to get 20%-50% increase in traffic in some cases• Getting rich snippets (stars, reviews, etc) to increase ranking and conversions• Site speed and when it matters• The VERY FIRST thing you should absolutely do when starting an ecommerce siteSean’s company VisibleHQ.com specialises in Whitelabel SEO for Digital Agencies. He’s had some fantastic guests on his podcast covering all aspects of SEO from whitehat to blackhat. It’s a fantastic resource and well worth checking out if you’re looking to dig deeper on SEO.Notes, links and resources from this episode are at http://www.paretoecommerce.com/free-resources/seo-for-ecommerce-websites/