In this episode I talk with my good friend, Matt Reed who runs two different photography studios:

http://PhotographyProject.com.au, which specialises in big photography projects (you'd never guess by the name!)

http://PerthProductPhotography.com.au which obviously specialises in product photography!

Matt developed a passion photography after spending years honing his skills taking photos of products for his own online store!

Photography is one of those online marketing tools that can truly set you apart from the competition. There's something a high quality, professional photo conveys that words simply cannot.

There's a whole bunch of stuff we cover in this episode from why photography is so powerful, some of the basics of good website photography and why you shouldn't be DIYing your own photos.

If I had to recommend one resource for you to take a look at on our site, it would be this one...simply because I've never heard anyone explain the power of photography as succinctly as Matt does.

Notes, links and resources for this episode are at http://www.paretoecommerce.com/free-resources/photography-for-ecommerce/