How often have we heard the sayings, “It’s harder than it looks” and “If it were easy everyone would be doing it”? These sayings were never more appropriate than when they are applied to the field of parish management and operations. Every how and why detail in parish management and operations . . . is in fact a lot harder than it looks. In this two-part presentation of chapter 58, Catholic businessman Mike Brinda begins explaining the PMO Communications Challenge.