As Gary Burnison, CEO of Korn Ferry states, passion really matters. Having a story that captures your passion, purpose, values and competencies is critical to getting the job you want. On this episode of the podcast we first explore why stories are so powerful and elicit such an emotional response. It turns out that human beings are hardwired to interpret incoming information as narrative. Next, we describe a 6 Step method you can use to craft your own story. A story that demonstrates your passion, purpose, values and competencies. One that can help you get the job you so passionately want.