Katerina will focus on how to build organizational cutures of trust. She will answer: What made her interested in exploring trust in organizations.What are the challenges in building trust in organizations.What strategies are effective in building trust in organizations.Many times we try to "fix" situations in organizations (and actually in any system), and we neglect the source: the lack of trust.  We interpret situations and people by the behaviors we notice. These behaviors can be a "symptom" / result of distrust. Establishing a culture of trust can be the solution needed. Here we would have to be well informed of what happens in our brain and neurophysiological system when there is distrust. From that point we can intervene at another level. (Re)establishing trust can create big opportunities at all levels: communication, motivation, innovation (initiatives), accountability, positive working environment and performance. Katerina Kanelidou,  is an ICF Professional Certified Coach, a trainer, mentor trainer and mentor coach.  With a strong background in drama-therapy, adult education, training, and sports science, she worked for over 18 years with teams and individuals as a therapist, educator, coach and trainer.  In 2009, Katerina founded Creative Empowerment, a company whose mission is to enable teams and their leaders to enhance their performance.   She was the President of the ICF Greece chapter (2013) and is currently serving as the Leader of the Coordination Team for the ICF EMEA region.