Our guest for today’s episode is Yaagneshwaran Ganesh (often called as "Yaag"), he is among the top 100 global martech influencers, and is responsible for marketing, growth and product adoption at Pramati Technologies. He is also a TEDx speaker, a member of Forbes Council and author of 6 books, with the latest one titled “The Growth Hacking Book”. He has been a speaker across business forums such as CII Young Indians, Chamber of Commerce Netherlands, Kerala Startup Mission (Initiative by Govt of Kerala), and academic institutions such as IITs, Saxion University of Applied Sciences and more. Yaag's recent books include: “The Growth Hacking Book” - released July 2019. "Syncfluence" - released August 2017. "Is your marketing in sync or sinking?" - released January 2016. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe. Yaag also writes columns for HuffingtonPost, Forbes, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger on RonSela.com, the thought leader on marketing practices.

Listen to his TedX talk on Marketing Personalization at https://www.youtube.com/watch?v=jOZ_3kreyzE

You can connect with Yaag at https://www.linkedin.com/in/yaagneshwarang/

Links to books

The Growth Hacking Book https://www.amazon.in/Growth-Hacking-Book-Guarded-Marketing-ebook/dp/B07V5936YT

Syncfluence https://www.amazon.in/Syncfluence-Influence-Audience-Without-Burning/dp/1947586866

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