We chat with Kate Mitchell, Head of Marketing at F12.net, who believes the human touch is still crucial. Discover how F12.net strikes a balance between leveraging technology and prioritizing customer focus.  Kate shares insights on how they use AI to enhance efficiency while keeping the customer journey at the forefront. Learn valuable strategies for creating a customer-centric approach, even in a tech-driven world. 

This episode offers practical advice for businesses of all sizes who want to maintain a personal touch while embracing the benefits of automation. Discover how F12.net personalizes its marketing efforts and builds strong relationships with its clients.